Overview

The Challenge

The challenge was to create an app that provides information and recommendations to travelers to experience different cities around the world to their fullest potential.

My Role

UX Designer
UI Designer

Timeframe

4 Weeks

Tools Used

Sticky Notes (a lot)
Figma
Illustrator
Photoshop
Principle

My Process

Design Process

User Research

I was given a specific challenge, but to fully understand theproblem, I needed to do some more research.

Online Surveys

The goal of my initial surveys was to gain a basic understanding on what the current frustrations that users had. My goal was to get 25 participants, but I was only able to get 18 due to time constraints. The lesson here was that it is never too early to begin sourcing participants for research.

User Interviews

During the preliminary research, 3 participants were interviewed to gather even deeper insight on what users would look for in a travel app. I got a wide range of feedback from these interviews, so my work was definitely cut out for me to synthesize and make sense of all of the information that I received.

Research Synthesis

After learning a bit more about my users, I was ready to make sense of the data I collected.

I decided to do an affinity map, made up of quotes, goals, frustrations, and data gathered in my research. I then combined them into different user issues that I found.

Key Findings

Budget Friendly: Users prioritize budgeting and finances when booking their trips.
Personalized: Users want to see information that is specific and appropriate for them
Local Experiences: Users prefer activities over leisure, and want to adventure off the beaten path
Collaboration: Users need to be able to communicate and collaborate with other travelers
Personal Necessities: Dietary restrictions and safety are both primary concerns for users

User Persona: Meet Ben!

Problem Statement

Travelers need a way to quickly and accurately find unique activities while away, because inaccurate information is frustrating, and very common in the current marketplace.

Sketching

To start brainstorming, I felt that “6-8-5 sketching” would be really beneficial. I wanted to get as many ideas onto the page as I possibly could, so I decided to sketch between 6 and 8 screens on a folded piece of computer paper. Since I was limited to 5 minutes, it forced me to focus less on quality and perfection, and more on getting ideas onto paper. Some of the screens were good, some were bad, and some were downright horrendous, but the exercise proved to be extremely helpful. I did the exercise 3 times.

Wireframes

After putting some ideas on paper, I needed to start planning out user flows that would make sense for this product.

Onboarding and Personalization

Users were seeking a way to personalize travel suggestions to help them plan trips easier.

By including an onboarding process, it gives the product the information it needs in order to make these suggestions.

Since user lifestyles change, it was important to allow changes to initial preferences selected during onboarding.

Chat and Vote on Activities

Users were looking for a way to collaborate on trips with other travelers, so I decided to add a chat feature within the application.

I added a vote option, because users claimed that their biggest issue with coordination was choosing daily activities.

Users will be able to see others votes, and change their own. Voting bias would help groups come to consensus decisions better, so it is important to allow vote changing.

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