A travel app that helps adventurers find unique experiences that suit their budget and lifestyle.
The challenge was to create an app that provides information and recommendations to travelers to experience different cities around the world to their fullest potential.
Sticky Notes (a lot)
I was given a specific challenge, but to fully understand theproblem, I needed to do some more research.
The goal of my initial surveys was to gain a basic understanding on what the current frustrations that users had. My goal was to get 25 participants, but I was only able to get 18 due to time constraints. The lesson here was that it is never too early to begin sourcing participants for research.
During the preliminary research, 3 participants were interviewed to gather even deeper insight on what users would look for in a travel app. I got a wide range of feedback from these interviews, so my work was definitely cut out for me to synthesize and make sense of all of the information that I received.
After learning a bit more about my users, I was ready to make sense of the data I collected.
I decided to do an affinity map, made up of quotes, goals, frustrations, and data gathered in my research. I then combined them into different user issues that I found.
Travelers need a way to quickly and accurately find unique activities while away, because inaccurate information is frustrating, and very common in the current marketplace.
To start brainstorming, I felt that “6-8-5 sketching” would be really beneficial. I wanted to get as many ideas onto the page as I possibly could, so I decided to sketch between 6 and 8 screens on a folded piece of computer paper. Since I was limited to 5 minutes, it forced me to focus less on quality and perfection, and more on getting ideas onto paper. Some of the screens were good, some were bad, and some were downright horrendous, but the exercise proved to be extremely helpful. I did the exercise 3 times.
After putting some ideas on paper, I needed to start planning out user flows that would make sense for this product.